Study Tours is a leading travel agency specializing in educational programs for students. Their expertise covers high school years abroad, summer language vacations, and dual diploma programs, offering students life-changing opportunities to grow in international environments.
Info
I managed the social media strategy with the goal of increasing engagement among a younger target audience. To bridge the gap between the agency and students, I leveraged viral trends and created "day-in-the-life" style content that resonated with their daily routines, making the idea of an experience abroad feel relatable and achievable. Furthermore, I spearheaded the restyling of the new website. My focus was to create a visual identity that balances the excitement and lightheartedness of travel with the deeper values of personal growth and maturity that these educational programs represent.
Services
Social Media Management: Curating dynamic content to capture the attention of Gen Z and building an authentic community around international education.
UI/UX Website Restyling: Redesigning the digital experience to be intuitive and evocative, ensuring the interface reflects both the freedom of a summer vacation and the prestige of a dual diploma.
Brand Positioning: Aligning the digital presence with the aspirations of students while maintaining the trust and reliability required by their families.
skills
Social Media Manager
UI & UX
