I oversee the entire digital communication and marketing strategy for Aurea. My primary objective is to bridge the gap between complex financial tools and a diverse audience: targeting both individuals unfamiliar with CeFi and DeFi investments, as well as those who have already taken their first steps into the decentralized world.

To achieve this, I have placed financial education at the heart of our communication. By simplifying intricate concepts, I make the world of investments approachable for newcomers while maintaining authority for seasoned users.

My core responsibilities include:

• Social Media Management: Developing a cohesive brand voice and managing all social channels to build an engaged community.

• Web Development & Management: Designing and maintaining the official website, ensuring an optimal user experience (UX) and clear information hierarchy.

• Performance Marketing: Creating and optimizing multi-channel campaigns focused on lead generation, app downloads, and follower growth.