Home Collection Milano is a boutique gallery specializing in mid-century modern furniture. They focus on the meticulous research, curation, and sale of iconic vintage pieces, bringing the best of 20th-century design back to life for contemporary interiors.
Info
I led the digital evolution of the brand by managing the migration and complete overhaul of their existing online presence. I transitioned the store from an outdated platform to Shopify, implementing a total restyling to align the brand with modern e-commerce standards.
My focus was on transforming a legacy structure into a sleek, high-performing site that is both visually sophisticated and highly accessible. By streamlining the user journey, I made the collection of mid-century furniture easier to navigate and purchase, significantly improving the overall customer experience.
Services
E-commerce Development: Building the online store from the ground up, focusing on a structure that facilitates easy navigation and product discovery.
UI/UX Design: Creating a minimalist and sophisticated aesthetic that reflects the high-end nature of mid-century modern furniture.
SEO Positioning: Optimizing the site’s content and structure for search engines to attract organic traffic from vintage furniture seekers and interior design professionals.
Digital Transformation: Bridging the gap between the brick-and-mortar shop and the global digital market, expanding the business's reach.
skills
UI & UX
SEO
